S= Symbiotic Relationship between Print and Digital
It’s not print versus digital... It’s print plus digital for 1+1=3. Digital tools maximize print & direct mail ROI. Print complements digital: It adds another sensory system and new territory: it's tactile, adding texture and weight. If you only use digital, there's nothing the marketplace can touch so your impact is minimal. Physical media lives outside the screens with the rest of life and cuts through the noise.
Ed = Expertise Depth
Deep specialized knowledge at hand: The intricacies of print marketing require years of experience* to know what tools and products fit each situation best for getting results and maximizing profit. Beyond considering only product cost, our expertise is focused on reducing the investment needed for a result. This means real savings.
Ew = Expertise Width
A wide knowledge base best handles the great variety of print/direct mail needs: Our collaborative team approach brings multiple points of view from various expertise specializations together. When a loved one needs an operation, you want the hospital to have a range of specialists.
C = Customer First
Customer satisfaction comes from valuing long term relationships over short-term profits. The depth and width of expertise can suggest multiple ways of saving the customer money…. If your printing/direct mail consultant puts you first. It's no place for a short-sighted or greedy advisor. It’s about the relationship.
*For example, Ross Printing has over 300 years’ combined experience